I design digital products. My objective always has been to make something meaningful and effective for the users. If the design doesn’t work for the users, it doesn’t make sense even if it looks “shiny” or “innovative”. Solutions should make people’s lives easier, in the end, happier. With this mindset, I practice the human-centric approach emphasizing research. I need to know who I design for and what problem they are facing. I have 20 years of experience as a designer and ended up coming back to the fundamentals; designing for humans’ well-being.


When I was a child, I spent lots of time making something with cardboard or cloth from the little craft shop that my mom used to run. Instead of asking my mom to buy things for me, I wanted to make them. I was always excited to craft something that was helpful for our daily life as a little drawer to organize pens and stuff so that our place could be a bit more neat and functional. I always wondered why things surrounding us were not made for us. It is us to adapt how there were designed. My designs of “MVP” were not perfect but appreciated by my family. The material was limited, but my desire to make our life better was endless. I still vividly remember the thrilling passion that I had as a curious kid. This is the origin of where I am now.
Logistics
Telecommunication
Broadcasting
Construction
Insurance
Health Care
Automobile
Commodity
Retailer
Home Electrical Products
Printing Service
Purchase Transaction Service(Point of Sales)
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